Logo Design Essentials – Practical knowledge to create a logo that communicates your brand and its values from scratch.
Logo design is an essential skill that marketers MUST learn if they want to expand their marketing expertise. Why?
Because Logos are a fundamental element of any brand.
Logos are like the face of the brand, they’re all that people remember when they think of a brand.
A good logo is the one that enforces the brand message.
Like any visual communication, the elements of design, like shape, color, typography, style, contrast and composition communicate at subconscious levels.
This communication happens instantly, without us realizing. However, with the right training, you can learn to identify all of the elements that are part of this communication and use them to support your brand message.