Business Communication

Business Communication -

Business Communication – PAIBOC approach, Business Communication, define basic concepts of communication, communication process.

The course comprises theories and practices of written, oral, and interpersonal communication used in the workplace with the emphasis on concise, clear, and effective business correspondences. Student will be exposed to the use of strategic communication model to identify objectives, analyze audiences, choose information, and create the most effective arrangement and channel for various types of messages.

At the end of this course, you will be able to understand and explain purpose of learning and their learning activities in Business Communication class, define basic concepts of communication and communication process, understand the purpose of business communication in organization and apply strategies for effective business communication utilizing You-Attitude concept, identify constraints and challenges in business communication and apply positive emphasis and reader benefits, and define apply strategies to achieve effective cross-cultural communication